How Ford Uses Big Data to Guide its Business

Ford Motor Company has accomplished a turn-around over the past several years. One of the reasons for this is the creative use the company has made of big data.

"Ford has derived some of the greatest returns from analytics investments focused on three areas: ascertaining what customers want, managing vehicle complexity and delivering to individual dealerships the right cars with precisely the right features that customers in that particular geographic area want to buy."

A major source of this data comes from the cars themselves. For example, the Ford Fusion hybrid has sensors that send back to the company data on user experience that can then be analyzed to make that experience better. This article explains.